If Given a Magic Wand What Would Don Lafferty Change About B2B Social Media?

After Don’s discharge from the US Air Force where he spent four years flight testing guidance systems for the B-1 bomber program, he entered the sales and marketing end of the electronics industry on the first working day of 1984. Within a few short years he become widely regarded as one of the strongest technical communicators in the business. Since then, he’s developed solutions for companies targeting new markets and increased market share, including some of the biggest brands in the electronics industry.

Live Your Peace interviews
Don Lafferty

With the emergence and growth of online communities like Facebook, YouTube, Twitter and LinkedIn, Don’s focused on working with clients to craft and execute successful online marketing strategies.

He continues to lead from the front lines of Web 2.0 Marketing and PR, defining effective strategies and tactics for his clients, enabling them to capitalize on this exploding opportunity to connect with their customers like never before.

Don has been published in numerous national magazines and blogs, where he helps to demystify the rapidly changing landscape of social marketing, and offer recommendations for incorporating these tools and tactics into the marketing strategies of non-profits, corporations, local businesses, and individuals building their personal brand.

Contact Don here:

215-698-6900 mobile

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1 Response to If Given a Magic Wand What Would Don Lafferty Change About B2B Social Media?

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